One of the first questions customers ask xWave is about how it protects personal data, so the company wanted to show that its product is world class and that there are no gaps in its GDPR compliance. In many cases, a new customer may need to do a data protection impact assessment (DPIA) before it can work with a new vendor. Given the sensitive nature of personal health information, xWave Technologies sees GDPR compliance as an essential part of its business strategy and as a way of generating trust with customers and investors. Yet many start-ups fear the GDPR compliance process, thinking it will divert management attention from competing priorities such as financing, test customers, and enhancing the product or service. Unfortunately, GDPR can be more of a hindrance than a help for start-ups because it doesn’t provide a framework specifically aimed at early-stage companies that want to be compliant and scale quickly. The regulation in its entirety is daunting and can feel too complex for a small company that needs to be flexible as it grows. This is why we created our GDPR Starter Kit.