An interesting series of posts on how to deal with negative publicity from the online community has just started today on Damien’s Blog. Today’s post offers an interesting insight into how to deal with negative postings about your company from bloggers. While focused on the customer service side of things regarding this issue, I think the points outlined by Damien are relevant to how we protect the reputation of our organisations. After all reputation risk is something that we should factor into our thinking and our risk management plans. The post also points out some useful ways to monitor your reputation online.
Brian
