The ePrivacy Regulation (ePR) is coming, and it will have a huge say in how companies communicate and market to customers, and how they track activity on their websites through cookies. Once it comes into force, the new regulation aims to ensure privacy in all electronic communications. It is an update that takes account of the many changes in technology since its predecessor, the ePrivacy Directive, was passed in 2002.

This white paper will describe some of the context for the regulation, how it complements (or supersedes) the EU GDPR, and summarises the latest developments. We are aiming to make the paper as relevant as possible, while acknowledging that the regulation is still in draft form. If there are substantial changes to the text before it is approved, we will update this white paper in due course.

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